LV Finally Puts Its Iconic Monogram on Lipstick

Louis Vuitton正式推出其首款彩妝系列「La Beauté Louis Vuitton」，由傳奇彩妝大師Dame Pat McGrath擔任彩妝創意總監，震撼了時尚與美妝界，本文將探討Louis Vuitton推出美妝產品的原因。

Louis Vuitton launched its first-ever makeup collection, La Beauté Louis Vuitton, led by legendary makeup artist Dame Pat McGrath as Creative Director of Cosmetics, sending shockwaves through the fashion and beauty industries. This blog explores the reasons behind Louis Vuitton’s entry into beauty.

 

  1. LVMH旗下Sephora近年成為集團亮點，2023年營收增長20%，顯示美妝市場的強勁需求。

LVMH’s Sephora has been a bright spot, with 20% revenue growth in 2023, highlighting strong beauty market demand.
 

  1. 在經濟不確定性下，消費者傾向購買小額奢侈品以滿足心理需求，這被稱為「口紅效應」。

During economic uncertainty, consumers gravitate toward smaller luxury purchases to fulfill psychological needs, known as the “lipstick effect.”
 

  1. 延續品牌遺產與創新
Louis Vuitton的美妝系列並非全新冒險，而是其美妝歷史的現代延伸。品牌自19世紀起製作化妝箱，1920年代推出粉盒、刷具與鏡子，2016年推出香水系列。

Continuing Brand Heritage and Innovation
Louis Vuitton’s beauty line isn’t a new venture but a modern extension of its beauty heritage. The brand crafted vanity cases in the 19th century, powder compacts, brushes, and mirrors in the 1920s, and launched fragrances in 2016.

 

LV Rouge Lipstick

品牌調香師Jacques Cavallier Belletrud打造的獨特花香。唇膏外殼刻有LV monogram，瓶蓋飾以標誌性花卉圖案。

It is scented with a custom floral fragrance by Jacques Cavallier Belletrud. The lipstick case features an engraved LV monogram and monogram flower cap. 


LV Baume Lip Balm

10款潤唇膏含薄荷與覆盆子香氣，質地輕盈滋潤，融入LV經典設計元素，兼具功能性與收藏價值。

10 lip balms with mint and raspberry scents, offering lightweight hydration with LV’s iconic design elements, blending functionality and collectible appeal.

8款眼影盤提供多色組合，質地柔滑可層次疊加，每盒有3個百搭色+1個驚喜色，就像抽盲盒一樣！

8 multi-shade palettes with creamy, blendable textures. Every palette contains 3 basic colours and plus a random colour, just like giving you different surprises!