iPhone 17’s New Colors Look Just Like a Hermès Collaboration!

2025年9月9日，Apple 在「Awe Dropping」活動中推出 iPhone 17 系列，其中 iPhone 17 Pro 的「Cosmic Orange」（宇宙橙）因其鮮豔的銅橙色調，與愛馬仕（Hermès）的標誌性「Orange Hermès」高度相似，引發時尚與科技圈熱議。iPhone 17 Pro 的 Cosmic Orange 被《CNET》形容為「跑車般鮮豔」，宛如 Hermès 橙色的數位化身，Reddit 用戶更直呼「這是隱藏的愛馬仕聯乘！」

 

On September 9, 2025, Apple unveiled the iPhone 17 series at its “Awe Dropping” event, with the iPhone 17 Pro’s “Cosmic Orange” sparking buzz for its striking resemblance to Hermès’ iconic “Orange Hermès.” Described by CNET as “sports car vibrant,” iPhone 17’s Cosmic Orange feels like a digital Hermès orange, with Reddit users calling it a “hidden Hermès collab!”

 


愛馬仕為何以橙色為標誌色？

Why Did Hermès Choose Orange as Its Signature Color?


 

二戰時的包裝紙短缺
愛馬仕橙色的起源可以追溯到二戰期間的1940年代。當時，法國因戰爭物資短缺，愛馬仕無法獲得足夠的白色或米色包裝紙盒，轉而使用庫存中僅剩的橙色紙張。這種鮮明的橙色紙盒意外受到客戶喜愛，成為品牌辨識度的象徵。根據《Vogue》報導，愛馬仕最初並未刻意選擇橙色，而是這一偶然選擇逐漸演變為品牌標誌色，體現其適應力與創新精神。


 

Historical WWII Packaging Shortage
The origin of Hermès orange dates back to the 1940s during World War II. Due to material shortages in France, Hermès couldn’t source enough white or beige packaging boxes and used the only available stock—orange paper. This vibrant hue unexpectedly resonated with customers, becoming a hallmark of brand recognition. According to Vogue, Hermès didn’t initially choose orange deliberately, but this serendipitous choice evolved into its signature color, reflecting adaptability and innovation.