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2025年,一隻尖耳、九顆鋸齒牙的怪趣小精靈Labubu席捲全球,成為時尚與收藏界的焦點。SEVENTEEN x sacai Labubu系列以$33萬美元天價成交,初代Labubu以$450萬拍賣,更有傳Pop mart將打造Labubu為樂園全球IP。究竟是什麼讓這隻「醜萌」的角色如此受歡迎?Belluxe小編深入剖析其爆紅原因,並建議適合掛Labubu的袋款!
In 2025, Labubu, pointy-eared elf with nine jagged teeth, has taken the world by storm, becoming a focal point in fashion and collectible circles. The SEVENTEEN x Sacai Labubu Series Fetches $337,500 at Auction, Original Labubu Sells for $150,000, and Rumors Swirl of Pop Mart Turning Labubu into a Global Theme Park IP. What makes this character so irresistible? Belluxe editor dives into the reasons behind its global popularity and suggests you few bags for Labubu!
Labubu由香港出生的藝術家Kasing Lung於2015年創作,靈感來自北歐神話。2019年,Kasing Lung與中國玩具公司Pop Mart合作,將Labubu轉化為盲盒玩具,推出毛絨吊飾與公仔,迅速引爆收藏熱潮。
Created in 2015 by Hong Kong-born artist Kasing Lung, Labubu debuted as part of the Nordic mythology-inspired children’s book series. In 2019, a partnership with Chinese toy company Pop Mart transformed Labubu into blind box toys, including plush keychains and figurines, sparking a collecting frenzy.
Labubu的爆紅可歸因於以下幾大因素:
1. 名人效應 :2024年,韓國女團BLACKPINK成員Lisa在Instagram上分享自己抱著Labubu公仔的照片,並將Labubu吊飾掛在她的Louis Vuitton手袋上,引發泰國及東南亞的購買熱潮。
2. 盲盒文化:每個盲盒內的Labubu款式隨機,稀有款(如Big Into Energy系列的彩虹牙款)在二手市場價格可達500美元,激發收藏家的「獵奇」心態。
3. 醜萌美學:Labubu的怪趣可愛設計結合北歐神話與東亞卡哇伊文化,打破傳統可愛形象,吸引喜愛個性化風格的Gen Z與千禧世代。
The Labubu craze can be attributed to several key factors:
1. Celebrity Influence: In 2024, BLACKPINK’s Lisa posted an Instagram story hugging a Labubu plush and accessorizing her Louis Vuitton bag with a Labubu charm, sparking a buying frenzy in Thailand and Southeast Asia.
2. Blind Box Culture: The random Labubu designs and rare “chase” figures (like the Big Into Energy series) fetching up to $500 on resale platforms.
3. Ugly-Cute Aesthetic: Labubu’s ugly-cute design, blending Nordic mythology with East Asian kawaii culture, defies traditional cuteness and appeals to Gen Z and millennials seeking unique style.
無論是Labubu還是其他角色,在手袋上掛上一隻可愛的毛公仔已經成為時尚,小編為你介紹幾款特別適合配搭Labubu的袋款:
Whether it’s Labubu or other characters, adorning a handbag with a cute plush toy has become a fashion statement. Let us introduces several bag styles that are particularly perfect for pairing with Labubu: